Y/PROJECT x Arianee Launches Blockchain-Based Digital Product Passports for Denim

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Y/Undertaking, the avant-garde Parisian label helmed by Glenn Martens, is making waves in sustainable style with a groundbreaking partnership. Teaming up with Arianee and Maison Neyret, they introduce a revolutionary idea: blockchain-based Digital Product Passports (DPP) for denim gadgets inside the Y/Undertaking Evergreen assortment.

This collaboration indicators a major milestone on the intersection of style and expertise, ushering in an period of transparency and sustainability. Y/Undertaking’s Evergreen assortment, launched in 2020, has been a trailblazer in moral manufacturing and sustainable practices, redefining wardrobe necessities with timeless items designed for versatility.

With the introduction of Digital Product Passports, powered by Arianee’s state-of-the-art expertise and Maison Neyret’s experience, prospects acquire unprecedented transparency into the journey of their clothes. This transfer aligns with impending rules and underscores Y/Undertaking’s dedication to circularity, empowering prospects with information throughout wholesale and second-hand channels.
Y/Undertaking’s Evergreen assortment

Pascal Conte-Jodra, CEO of Y/Undertaking, emphasizes the model’s dedication to sustainability, stating, “Pushing style’s boundaries should go hand in hand with committing to sustainability.”
“Digital Product Passports, in collaboration with Arianee and Maison Neyret, provide us a incredible alternative to convey a brand new dimension to the round financial system in style.”

Pascal Conte-Jodra, CEO of Y/Undertaking
The collaboration seamlessly integrates digital options into the Evergreen assortment, permitting purchasers to entry their Digital Product Passport with simply two clicks. This password-less and self-custody course of, coupled with a novel 2FA identification code, ensures authenticity and possession. Shoppers additionally acquire entry to a tamper-resistant product lifecycle file, complete transparency, and customized messages from the model.

Authenticity & Possession: Proof of real Y/PROJECT gadgets and distinctive possession.
Product Historical past: A tamper-resistant file of the product’s lifecycle.
Transparency: Complete data from uncooked materials sourcing to the completed merchandise.
Switch of Possession: Facilitating resale in a round financial system.
Possession-Primarily based Messages: Personalised invites, provides, and knowledge from the model.

Benoit NEYRET, Maison Neyret CEO, emphasizes, “The implementation of round financial system options should be carried out by an skilled industrial firm, able to supporting the model from the thought to its concrete implementation, each on the digital and bodily sides. We’re joyful to play this function with Arianee for Y/PROJECT and to contribute to constructing the style of tomorrow.”
Y/Undertaking’s Evergreen assortment

Since its inception, Y/Undertaking’s Evergreen assortment has prioritized traceability and environmental consciousness. This partnership with Arianee and Maison Neyret propels the model to new heights, solidifying its place as a pioneer in sustainable style. With a dedication to unlocking ROI whereas embracing the alternatives of round style, Y/Undertaking is shaping a extra sustainable future for the business.

About Arianee

Based in 2018, Arianee harnesses the ability of Digital Product Passports, remodeling them into wealthy possession knowledge to foster deeper relationships and embrace new round enterprise fashions. Arianee’s merchandise assist redefine the connection manufacturers have with their prospects by remodeling each product and each act of engagement into a particular touchpoint, delivering significant and customized model experiences. merchandise are new instruments to generate prompt ROI for manufacturers and enriched possession for purchasers.

Arianee counts main manufacturers as purchasers, together with Richemont Group, L’Oréal Group, Breitling, Paris Style Week, Moncler, Panerai, Mugler, Lacoste & Y/Undertaking. www.arianee.com

About Maison Neyret

Based in 1823, Maison Neyret is a French producer serving style and luxurious manufacturers. Offering labels, ornaments, ribbons, Maison Neyret has been pioneered in eco-design and traceability.

Backed by 3 sisters firm (Neyret, Seram, Sansara), Maison Neyret produces in 8 international locations alongside 1200 staff. The digital subsidiary Sansara has developed a DPP suitable product cloud which naturally interfaces with the weaving, printing, graving manufacturing machine from Neyret and Seram.

The worldwide traceability options supplied by Maison Neyret are:

a seamless integration within the current provide chain of the model
numerous linked media designs and applied sciences to respect the type of the merchandise – a managed and secured scalable knowledge administration
interoperable and scalable software options
a mission administration help by a group of enterprise specialists

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