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Ethereum and its Layer 2 scaling resolution, Polygon, attracted essentially the most new customers by far within the first quarter of 2024.
The newest report by Flipside revealed that these two blockchain platforms have garnered essentially the most cumulative new customers amongst noticed EVM chains for the reason that starting of the yr.
Polygon boasted 12.3 million new customers, and Ethereum had 13.4 million – roughly 70% of latest customers this yr throughout all noticed chains as of March 27. Subsequent up was Arbitrum, recording essentially the most new customers (4.7 million) throughout the identical interval.
Considering Ethereum and Polygon’s in depth historical past in comparison with most EVM chains, it’s not shocking that they maintain vital dominance. In relative phrases, the expansion in new consumer quantity for Ethereum and Polygon was solely 298.3% and 359.7%, respectively, between January and March 2024, which locations them in the midst of the pack amongst all noticed chains, Flipside stated in its report.
DeFi – Principal Driver of New Person Development
DeFi has emerged as the first catalyst for brand spanking new consumer growth throughout varied chains this yr. Amongst all monitored EVM chains, DeFi commerce quantity has surged for the reason that starting of the yr.
Ethereum leads with a cumulative $1 billion in commerce quantity, with its busiest buying and selling day recorded on March 5, when figures exceeded $428 million. The truth is, March proved to be essentially the most energetic buying and selling interval throughout all noticed chains.
Whereas DeFi buying and selling exercise on Optimism and Arbitrum skilled slight declines prior to now week, general, DeFi exercise has displayed a constant upward trajectory. This stands in stark distinction to the erratic market fluctuations skilled all through a lot of 2023.
Though Arbitrum lagged considerably behind Ethereum and Polygon in buying new customers, it managed to safe a robust second place by way of new consumer buying and selling quantity, amassing $9.5 billion for the reason that begin of 2024. This distinction in efficiency was attributed to Polygon’s excessive NFT buying and selling quantity this yr, which hit a day by day peak of $6.3 million in early January, in comparison with Arbitrum’s decrease day by day excessive of $229,000 in mid-February.
New Person Development Exhibits Blended Leads to NFT
New customers’ engagement in NFT exercise has proven “blended” patterns, with the 2 largest chains experiencing contrasting developments. Compared to DeFi, the expansion of latest customers based mostly on NFT exercise has displayed better volatility relying on the community.
Whereas Polygon’s new consumer NFT buying and selling exercise has persistently decreased for the reason that begin of the yr, exercise on Ethereum and Base, however, has steadily risen. Throughout all different chains, NFT buying and selling has fluctuated from week to week with none clear sample.
Ethereum and Polygon have maintained the very best USD quantity of NFT transactions for the reason that starting of the yr. Ethereum’s day by day quantity has remained persistently above $1 million since January 1st, whereas Polygon’s peaked in early January at over $6 million earlier than declining to lower than $500,000.
