Amazing Motive buys Thrive Themes and quickly Ruins It
User Worries Mount as Awesome Motive Integrates Thrive Themes into its Portfolio
#ThriveThemes #AwesomeMotive #Acquisition #TechNews #News #2023 #WordPress
In a strategic move to reinforce its dominance in the WordPress and online marketing realm, Awesome Motive, with a user base surpassing 21 million websites, has acquired Thrive Themes—a powerhouse in small business growth tools for WordPress. While the union holds promises of innovation and enhanced solutions, concerns loom among the 200,000 Thrive Themes users. As the transition unfolds, questions arise about potential alterations to the familiar landscape of their trusted tools and the brand’s commitment to its core values. With Shane Melaugh expressing optimism about joining the Awesome Motive family, existing users eagerly await details on the impact of this acquisition on the future of Thrive Themes and their online success.
WEST PALM BEACH, Fla., Jan. 23, 2023 /PRNewswire/
Awesome Motive, a fast-growing software and media company with over 21 million websites using their software, today announced their acquisition of Thrive Themes, the company behind some of the most powerful small business growth tools for WordPress.
Over 200,000+ smart website owners use the Thrive Themes growth tool suite to easily build high-converting websites that lead to more email subscribers, paying customers, and raving fans. Simply put, Thrive helps you get better results!
Over 200,000+ smart website owners use the Thrive Themes growth tool suite to easily build high-converting websites.
Awesome Motive Acquires Thrive Themes Growth Tool Suite Awesome Motive Acquires Thrive Themes Growth Tool Suite The Thrive Themes acquisition further strengthens Awesome Motive’s position as the market leader in the WordPress and online marketing space as AM continues to deliver innovative solutions that help small businesses grow and compete with the big guys.
“Easy to use online marketing tools that deliver results is essential for small business success, especially in today’s economic environment” said Syed Balkhi, CEO of Awesome Motive. “Thrive is a well-known and respected brand that has a long-history of helping businesses improve their online marketing efforts. We are excited to welcome them to the Awesome Motive family, so we can help more of our customers create thriving online businesses.”
Over 21 million websites already use Awesome Motive solutions like OptinMonster, WPForms, MonsterInsights, AIOSEO, and others to build and grow their online presence. Now they can achieve even greater results with a winning combination of growth tools available as part of Thrive Themes suite.
“We’re excited to have Thrive Themes join the Awesome Motive family, and I’m confident that the strength and leadership that Awesome Motive provides will ensure that Thrive Themes remains the leading provider of conversion-focused growth tools for many years to come and will fuel future innovation” said Shane Melaugh, co-founder of Thrive Themes.
About Awesome Motive
Awesome Motive is a leading software and media company helping shape the web for billions worldwide. Collectively, their software powers over 21 million websites and includes many of the well-known website tools such as OptinMonster, WPForms, MonsterInsights, All in One SEO, PushEngage, and more. Awesome Motive has assembled a world-class team of industry experts (100% remote in over 45 countries) that provide unparalleled service and products to help small businesses grow and compete with the big guys. Learn more about Awesome Motive at awesomemotive.com.
About Thrive Themes
Launched in 2013, Thrive Themes is the company behind some of the most powerful growth tools for WordPress. Over 200,000+ smart website owners use the Thrive premium plugin suite to easily convert website visitors into email subscribers, paying customers, and raving fans. Learn more about Thrive Themes at thrivethemes.com.
Now that Awesome Motive has purchased Thrive Themes, what lies ahead? Should users be worried?
Apparently, the worry has been expressed over what Awesome Motive has already done with Thrive Themes. Since taking over Thrive Themes, Awesome Motive has already raised the Thrive Themes membership prices by hundreds-of-dollars while reducing the number of sites it works on to only five sites.
“WPJohnny” at an article you can see here: https://wpjohnny.com/awesome-motive-isnt-awesome/#comment-302869 has this to say:
The spirit of open-source is innovation and problem-solving.
2 principles I feel AM couldn’t be any further from. As much involved as AM is in the open-source WordPress space, I feel they couldn’t possibly be any further from these core principles.
They aren’t innovating shit.
That’s something more commonly done by lone programmers or business owners with a unique problem they have to solve on their own…for their OWN needs. AM isn’t a lone programmer or business owner, they’re just a copycat business ripping off competitor ideas or buying out companies outright. (A more successful version of WPMU DEV, a notorious “me too” conglomerate in WordPress history.)
They aren’t solving problems.
Well…not unless you’re counting “making money” as a problem to be solved. Cuz that’s they only problem they seem to be solving to me. They acquire businesses (rather than building them these days) and then immediately go…hmmmm, how can we maximize profits here? Plain as day to see.
In a strategic move to solidify its position in the WordPress and online marketing sector, Awesome Motive, boasting a user base exceeding 21 million websites, has acquired Thrive Themes—a leader in small business growth tools for WordPress. While the merger promises innovation and improved solutions, concerns have emerged among the 200,000 Thrive Themes users. As the transition progresses, questions center around potential changes to their trusted tools and the brand’s commitment to core values. With Shane Melaugh expressing optimism about joining the Awesome Motive family, existing users anxiously await details on how this acquisition will impact the future of Thrive Themes and their online success.
Click the links below to see how Amazing Motive is ruining the once-beautiful Thrive Themes